by Yvonne Ohumukini-Urness
Look at any ad website, be it craigslist or job finder, and you’re sure to find a blogger position open for an “experienced individual.” Businesses are scrambling to start up their own blogs or revamp what they already have. But why is that?
With the changing times, a lot of people are relying more and more on the Internet. Information that they need is just a few clicks away and people know it. Mobile phones, laptops and PDAs are connected 24/7 and used more and more for immediate access to information.
If a client is interested in having a hair cut at a local salon and haven’t yet tried out the salon’s services, the client might very well check the Internet for more information. They might go to the salon’s website, check for online reviews on a third-party site such as yelp, or talk to others who have been to the salon.
But what if a number of clients blogged about how awful the services turned out to be? Worse yet, what if that salon is yours?
This is where the marketing value of blogging comes in. A blog lets you, the business owner, tell your story. It positions you as someone who has knowledge and information to share. And because a blog welcomes comments, your readers and clients have the opportunity to give you feedback on your posts. They can even validate your story, which is priceless!
Telling your unique story, in an authentic manner, should be a critical part of your marketing. If you’re not using a blog to tell your story, you’re already behind the curve.
