Do You Have a Social Media Strategy?

March 3, 2009

Do you have a social media strategy? Everyone seems to be talking about social media today. Some are diving in and others are merely dipping their toes – and that with some trepidation.

Whether you’re in deep or just testing the waters, remember that how you use social media and who you include in your online [...]

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Trying Twitter

February 24, 2009

If your company is at least two years old and you do not have a network of hundreds or thousands of followers, it’s time to take a good look at Twitter.
In 2008, Twitter experienced an unheard-of 752% growth rate, according to Compete.com. Launched back in July 2006, Twitter is only 2 ½ years “old,” and [...]

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Blogging to Tell Your (Marketing) Story

February 19, 2009

by Yvonne Ohumukini-Urness
Look at any ad website, be it craigslist or job finder, and you’re sure to find a blogger position open for an “experienced individual.” Businesses are scrambling to start up their own blogs or revamp what they already have. But why is that?
With the changing times, a lot of people are relying more [...]

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Tapping the Prospects of Social Networking Sites

February 14, 2009

By Yvonne Ohumukini-Urness

We all know that in order to succeed, a business needs to cater to a niche. Be it the younger generation or the aging population, you need to be able to reach out and capture their tastes. But then again, how can you have a niche when you don’t know where to find [...]

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Lunchtime Webinar: How to Connect Using Social Media

February 13, 2009

[ February 20, 2009; 12:00 pm to 1:00 pm. ] What business value does social media really have for you? How do you use these tools to CONNECT where it matters? Join us for a free interactive webinar where you will actually CONNECT using social media and learn how to utilize social media technology to grow your business.

THIS WEBINAR IS FOR YOU IF…

* You are [...]

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How To Use Social Media For Business Training

February 5, 2009

By Yvonne Ohumukini-Urness
Online communities like Facebook have become a thorn in the side of many businesses over recent years, but social media and collaborative online tools can be of benefit to employees and employers. As a way to share knowledge and innovation within an industry social tools are both cost and time-effective. Some businesses have [...]

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Marketing Explained

February 5, 2009

By Michelle Carvill
I want you for a moment to consider the question; what is ‘marketing’?
The Chartered Institute of Marketing defines marketing as ‘The management process responsible for identifying, anticipating and satisfying customer requirements profitability’.
If we take a moment to look at this definition in more detail, Marketing is therefore a management responsibility. Marketing requires co-ordination, [...]

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Social Media Marketing

February 5, 2009

A lot of Internet Marketers have been led to think that doing a sponsorship on MySpace with a branded profile page and/or posting videos to a branded channel on YouTube is Social Media Marketing. And to some extent it is. Some genius even came up with the catchy phrase SMO or “Social Media Optimization”. However, [...]

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Twitter Marketing

February 5, 2009

By Yvonne Ohumukini-Urness
Twitter is taking over the web and social media marketing. What’s Twitter you say? Twitter is a marketing , CRM and advertising tool delivered 140 characters at a time.
Let’s say you own a business, and you want to be able to reach people who are very much interested in your services. So you [...]

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Networking: A New Way of Building Business

February 5, 2009

By Yvonne Ohumukini-Urness
Networking isn’t what it used to be. Networking used to be getting your suit and cards out, chamber luncheons and stacks of business cards at conferences. Today, networking involves evolving dynamic relationships, online and offline as well, and is centralized around the exchange of highly condensed, quality information and interesting ideas.
Mina*, 21, is [...]

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